The EV Question for Auto Executives: How Fast to Make the Shift?

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Most car executives agree that a transition to electric vehicles is inevitable. How rapidly to make the switch is a central question, one that is driving divergent strategies.

Traditional auto makers have pledged to gradually transform their vehicle lineups to EVs, but timelines vary. If car makers get ahead of consumers on EV rollouts, that could inflate their costs and hurt sales of gas-powered vehicles, profits from which are needed to fund investments in electrification.

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