Journal Reports: Leadership
Influencers Don’t Have to Be Human to Be Believable
By Lisa Ward
June 17, 2023 at 9:30 AM ET
Virtual social-media influencers can be as equally credible as human influencers for certain kinds of posts, a study finds.
Journal Reports: Leadership
Influencers Don’t Have to Be Human to Be Believable
By Lisa Ward
June 17, 2023 at 9:30 AM ET
Virtual social-media influencers can be as equally credible as human influencers for certain kinds of posts, a study finds.
