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PARIS—Protesters stormed the headquarters of luxury conglomerate LVMH Moët Hennessy Louis Vuitton SE on Thursday as the nationwide protest movement against President Emmanuel Macron’s pension overhaul morphed into a populist rebuke of France’s establishment.

Video footage captured a crowd of men waving flares and banners as they forced their way through the entrance of the luxury group’s headquarters on Paris’s tony Avenue Montaigne. Another video clip shows the crowd proceeding up an escalator to a reception area that leads to higher floors where LVMH Chief Executive Bernard Arnault, the world’s richest man, has offices along with other top executives.